If you love macarons, the box they come in matters more than you think. A good box protects the delicate shells, keeps flavors separate, and shows off the colors. In this guide we’ll cover how to choose the right box, what to look for when you buy a batch, and simple tricks to keep macarons fresh for days.
First off, size matters. A standard 12‑piece box fits most party orders, but if you’re planning a tower or a gift, consider a 24‑piece or even a 48‑piece option. The box should have a snug lid – too loose and the airy shells can crack during transport. Look for sturdy cardboard with a glossy or matte finish; the finish doesn’t affect taste but a smooth surface shows off the pastel colors better.
Another thing to watch is the interior lining. Some bakeries use parchment paper or a thin plastic sheet to keep the macarons from rubbing against each other. If you’re buying from a boutique, ask whether the box includes a liner – it’s a tiny detail that can save you from smashed shells.
Pricing varies by region, flavor complexity, and brand reputation. In 2025 the average cost for a 12‑piece box sits around £15‑£20 in the UK, while premium bakeries charge £25 or more for exotic flavors like rose‑lavender or salted caramel. A box of 24 pieces can run £30‑£40, giving you a better per‑piece price if you need a larger quantity.
When you see a low price, check what’s included. Some cheap boxes skip the protective liner or use lower‑quality chocolate, which can affect texture. It’s worth paying a bit more for a box that promises fresh, well‑sealed macarons – they’ll taste better and last longer.
Macarons are happiest at room temperature, but they can survive in the fridge for up to three days. To store, place the box in a sealed container or cover it tightly with plastic wrap. If you need a longer stash, freeze the box (or individual shells) for up to a month. Thaw them in the fridge for a few hours before serving to avoid sweat on the shells.
A quick tip: don’t stack heavy items on top of the box. Even a sturdy box can crush the delicate shells if you put a bag of flour on it. Keep the box on a flat surface and handle it gently, especially when you’re moving it from the fridge to the table.
Before you hit “add to cart,” read the product description. Look for keywords like “hand‑crafted,” “freshly baked,” and “no artificial coloring.” These clues usually mean the macarons were made recently and are free from cheap additives.
If you’re ordering for an event, ask the baker about delivery timing. Fresh macarons are best eaten within 24‑48 hours of baking. Some bakeries offer same‑day delivery, which is a great way to guarantee peak flavor.
Finally, don’t forget to consider the occasion. A bright, whimsical box works well for birthdays, while a sleek black or gold box suits weddings or corporate gifts. Matching the box style to the event adds a polished touch without extra effort.
With the right box, the right price, and a few storage tricks, your macarons will stay crisp, flavorful, and Instagram‑ready. Enjoy the little moments – whether you’re sharing a box with friends or gifting a handful of sweet colors, a well‑chosen macaron box makes all the difference.
Macarons look fancy, but their prices can leave you with sticker shock. This article breaks down the real costs for a box of 20 macarons, explains why these little cookies are pricey, and shows where to get the best deals. You'll get tips on what to watch out for when buying and how to judge quality before you spend. Get the info you need to enjoy your macarons without overpaying.
